“I was a young single guy, and so most of the people I was working with were young single people. “The online life coaching was a new, exciting thing that was happening on the internet,” he tells Guardian Australia. Finding popularity in that, he moved into dating coaching through the site Practical Pickup. Manson started his brand almost by accident in his 20s, when – inspired by Neil Strauss’s 2005 book The Game: Penetrating the Secret Society of Pickup Artists – he started posting tips on PUA (that’s pickup artist) forums. The Love Is Not Enough audiobook is a return to older territory. The 2019 follow-up, Everything is F*cked: A Book About Hope, was packed with the same kind of no-frills insights. Its hi-vis orange cover was hardly necessary – the book seemed to be the most popular accessory of the year. Like that of The Subtle Art of Not Giving a F*ck. It’s Manson’s mission to reach those who are terrified of intimacy but who are turned cold by traditional self-help speak hence his penchant for tough-love titles.
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